Sales and Marketing is the backbone of our organization. Sales function employs over 200 sales people who are committed in translating our vision of accessibility to reality by ensuring our products are available anywhere and everywhere. Company has significantly enhanced the sales capacity by continual investments in distribution infrastructure like trucks and feeder depots. The team is structured in two divisions – chilled and UHT to ensure better focus on each segment. Company provides adequate opportunities for development of sales team in taking up higher responsibilities.

At Gulf and Safa, marketing is all about understanding changing consumer needs and innovating to fill in the gaps in the market. We invest in extensive research both customized and syndicated to ensure that our programs are on right track thereby assuring our leadership position in our categories. Marketing is very well supported by our R&D to develop new product formulations.