Safa brand encompass range of dairy and juice products like fresh milk, long life milk, juices, yoghurt, labneh, cheese, and lassi.
The brand is very well recognized and penetrated amongst local population. The brand is very strong on the long life juices and milk category where the brand was revamped for its visual identity and relaunched with a contemporary positioning of ‘Active Mind, Active Life’.
Safa brand is also known for its innovation in distribution of fresh milk on home delivery basis.
Our Consumers :
The product categories under this brand were primarily consumed by Arabs – locals and expats. However, franchise of the brand is now extended to even include expats who are heavy consumers of the products under this brand.
Contributor’s to Safa’s success :
Range of products available under the umbrella brand of Safa assures the consumers of same quality and properties every time they chose any product under the brand. Innovations on product and packaging under this brand have also helped the brand significantly to gain market share in its respective categories.