Gulf and Safa is the oldest dairy company which has successfully maintained its leadership position in dairy sector for over 40 years. We are renowned for our ability to cater to the entire socio-economic, multicultural and cosmopolitan society of UAE with our high quality products accessible to everyone. Our successful existence is based on dedication to our quality in manufacturing, distribution, product development and commitment to our partners and stakeholders.
Our achievements on various fronts are testimony to our commitment for our consumers and stakeholders:
1. Leaders in dairy sector since 1964.
2. Leading Brands :
- Laban UP : Leader in the Laban category with over 65% market share. Rated as a very strong brand.
- Sterilac : Leaders in Yoghurt category with over 20% market share. Enjoys a unique positioning of ‘Just Like Homemade’
- Safa : Very strong brand in diverse categories of juices, milk, milk shakes, Labneh, Cream, etc. Safa Long Life juices and milk have a contemporary positioning of ‘Active Mind, Active Life’.
3. Wide and Deep market penetration with 100% coverage of entire retail and HORECA universe.
4. State of the art manufacturing facility with full automation.
5. Products sold in over 15 countries.
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